Ella Hilal is the Director of Data Science for Plus and International at Shopify. An active researcher and thought leader, Dr. Hilal has over 15 years of experience in data intelligence, machine learning, ambient intelligence, autonomous systems, and the Internet of Things. Dr. Hilal has been recognized for numerous prestigious awards, including the NSERC IRDF,NSERC CGS, Fulbright, DAAD, OGS, and has been recognized as one of the leading women in the Internet of Things and Machine-to-Machine space by the Connected World forum. As an active evangelist for women in tech and STEM, Dr. Hilal has been selected by the Google Anita Borg Memorial Scholarship as a Google scholar for her active role and leadership in supporting women in technology. Beyond Shopify, Dr. Hilal is also an adjunct assistant Professor at the University of Waterloo.